Scorecard

12287 stamps · 7095 graded
RuleCAESMXUKUS
REPLACE
PROMOTE_TERM
NEGATE_TERM
NEGATE_TARGET
BID_ADJUST · CUT
BID_ADJUST · RAISE
ACoS impactestimated contribution — negations attributable, bid deltas directional
Estate: −€60.63 − MX$58.46 − $183.54 removed· raises Δ-2.6pp· cuts Δ-8.7pp· 56 actions
ES32.1% · in band−€60.63 dead spend removed (≈1.0 pts ACoS)· raises Δ-3.6pp· cuts Δ-8.7pp· 49 actions
MX50.3% · repair zone−MX$58.46 dead spend removed (≈0.8 pts ACoS)· 1 actions
US52.4% · repair zone−$183.54 dead spend removed (≈4.9 pts ACoS)· raises Δ44.7pp· 6 actions
Small cohorts
PROMOTE_ASINn=1511 WIN · 4 NO-DATA
CREATIVE_KEYWORDn=214 WIN · 17 NO-DATA
CREATIVE_TARGETn=3030 NO-DATA
PAUSE_CAMPAIGNn=9977 WIN · 16 PARTIAL · 3 LEAK · 3 NO-DATA
BUDGET_ADJUSTn=133 WIN · 6 PARTIAL · 4 LEAK
CREATE_STRUCTUREn=7676 NO-DATA