0 approvals waitingnext verdict: US spa hero room — HEROES SPA · 27 Septsynced 07:48
This month, per market
Last 30 days. The gauge is the whole story: where the dot sits against the margin tick is whether each order makes or loses money.
margin €5.00 / order
−€475
Ad GP, 30 days
earninglosing
each order costs €6.52 vs €5.00 margin
spend €2,040sales €5,147orders 313
Whole Amazon channel · Jun–Aug 2026 (sell-in)
units/mo814
channel GP · quarter+€4,236
attribution share59.8%
margin $4.40 / order
−$1,258
Ad GP, 30 days
earninglosing
each order costs $9.06 vs $4.40 margin
spend $2,446sales $3,690orders 270
Whole Amazon channel · Jun–Aug 2026 (sell-in)
units/mo1,347
channel GP · quarter+$6,018
attribution share34.2%
no margin ruled — revenue basis
+MX$1,763
revenue − spend, 30 days (pre-COGS)
earninglosing
gauge unavailable — rule a MXN margin to enable
spend MX$5,624sales MX$7,387orders 20
margin £4.00 / order
−£130
Ad GP, 30 days
earninglosing
each order costs £14.82 vs £4.00 margin
spend £178sales £152orders 12
Running experiments
Every live bet, its bar, and its clock. Nothing spends without a row here.
UK eng cluster room — Emotions & Feelings
eng cluster Emotions & Feelings room converts UK demand GP-positively
day 44 of 60 · verdict 11 Oct
live
UK eng cluster room — Inspiring Real Stories
eng cluster Inspiring Real Stories room converts UK demand GP-positively
day 44 of 60 · verdict 11 Oct
live
US spa hero room — HEROES SPA
Census-proven Spanish-language titles clear margin in a dedicated AUTO room at scale, not just at residual spend.
day 28 of 30 · verdict 27 Sept
live
ES spa hero room — HEROES ESP
Census-proven Spanish-language titles clear margin in a dedicated AUTO room at scale, not just at residual spend.
day 28 of 30 · verdict 27 Sept
live
US eng cluster replication — wave 2
Do other eng clusters repeat the E&F room's win? Testing: Love & Family, Adventure & Fantasy.
day 28 of 30 · verdict 27 Sept
live
US spa hero KW room — HEROES SPA KW
Harvested Spanish-language converting terms keep clearing margin in exact match inside a dedicated KW room.
day 24 of 30 · verdict 1 Oct
live
ES spa hero KW room — HEROES ESP KW
Harvested Spanish-language converting terms keep clearing margin in exact match inside a dedicated KW room.
day 24 of 30 · verdict 1 Oct
live
This quarter, daily
A close view of the ad slice, by market, with daily detail on demand.
Sales, spend & Ad GP · ES
Daily averages, last 90 days — the ad slice only.
source: Amazon Ads API · sponsored products + sponsored brands
Advertising cost of sales · ES
Spend as a share of attributed sales, against the 30% target.
source: Amazon Ads API · 30-day rolling ACoS
The year, three truths
Attributed (what ads claim) · vendor (what Amazon pays you) · the gap between them (what attribution can't see).
Spain, rolling 12 months
Each point is a full year ending that month — seasonality removed.
sources: console exports (all ad types) · vendor invoices (sell-in)
What ads can't see · Spain
Amazon bought 19,012 books; ads claim 11,672 orders. The gap is the rest of your business.
sources: vendor invoices (sell-in) · console exports (all ad types) · read quarterly
Needs you
Everything on this dashboard that waits for a decision or a date.